Educational resource based on a publication by the same name prepared by Dr. Don Wilkerson, Dr. Larry Barnes, Dr. Bastiaan Drees, and Dr. Charles Hall, Texas Agricultural Extension Service. Copyright TAEX all rights reserved. Hypertext markup and resource design by Dan Lineberger and Kimberly A. Mason.
NOTE: For more poinsettia information be sure to see the September, 1994 issue of the Texas Greenhouse Bulletin…
The Texas Poinsettia Producers Guide
- Ornamentals Home
- Texas Greenhouse Management Handbook
- Greenhouse Structures
- Greenhouse Heating Requirements
- Growing Media
- Growing Media & pH
- Fertilizing Greenhouse Crops
- Diagnosing Nutritional Deficiencies
- Irrigating Greenhouse Crops
- Monitoring the Quality of Irrigation Water
- Treating Irrigation Water
- Managing Soluble Salts
- Treating and Recycling Irrigation Runoff
- Air, Water And Media… Putting Them All Together
- Additional References for Greenhouse Management
- The Texas Poinsettia Producers Guide
- Introduction to the Texas Poinsettia Producers Guide
- History of Poinsettia Production
- Poinsettia Forms and Styles
- Poinsettia Economics & Marketing
- Poinsettia Cultural Characteristics
- Poinsettia Cultivars
- Poinsettia Production Schedule
- Poinsettia Height Control
- Selecting a Poinsettia Growing Medium
- Poinsettia Water Quality
- Poinsettia Irrigation
- Poinsettia Nutrition
- Poinsettia Insect & Mite Management
- Poinsettia Diseases & Control
- Common Poinsettia Disorders
- Conversion Tables for Poinsettia Producers Guide
- Additional References for Poinsettia Producers
- A Reference Guide to Plant Care, Handling and Merchandising
- Sales & Customer Service
- In-Store Plant Care & Merchandising
- 10 Ways to Achieve Shrink Control
- Plant Selection & Consumer Needs
- Light, Temperature and Humidity
- Water and Water Quality
- Media, Repotting & Containers
- Fertilizing Foliage & Flowering Plants
- Propagating Foliage & Flowering Plants
- Pests of Foliage & Flowering Plants
- Selected Foliage & Flowering Plants
- Economic Fact Sheets
- Positioning for the Future of the Nursery Industry
- Floral Merchandising
- Characteristics of Supermarket Floral Buyers
- Capturing The Impulse Sale
- Top Ten Tips for Boosting Floral Impulse Purchases
- Getting Into Supermarket Services
- Basics of Clean Displays
- Salesmanship
- Why Customers Quit Coming
- Knowing Your Job
- Caring Is Your Business
- Meeting the Customer
- Salespersons Are Communications Experts
- Selling – A Process of Show and Tell
- Telling the Customer About the Product
- Sales Resistance
- Closing the Sale
- Suggestive Selling
- Knowing Your Customer
- Who Is The Customer?
- Checkpoints for Super Sales Techniques
- Managing Equipment and Supply Inventory
- Finding That Last Red Cent
- Trends of the Nursery Industry in Texas and the United States
- Turning Goals into Actions
- Handling the Different Types of Difficult People
- Managing Plant Material Inventory
- Plan For Improved Marketing
- Product Mix: Determining My Winners and Losers
- Safety Publications
- Safety First Training Program
- Acknowledgments & Preface
- Examples Index
- Chapter 1 – Creating Your Own Safety Program
- Chapter 2 – Developing & Implementing Safety Policies & Work Rules
- Chapter 3 – Employee Selection & Placement
- Chapter 4 – Employee Orientation & Training
- Chapter 5 – Hazard Abatement
- Chapter 6 – Commitment to Injured Workers
- Chapter 7 – Accident Statistics & Reports
- Workplace Drug & Alcohol Policies
- Safety First Training Program
- Environmental Publications