- Positioning for the Future of the Nursery Industry
- Floral Merchandising
- Managing Equipment and Supply Inventory
- Finding That Last Red Cent
- Trends of the Nursery Industry in Texas and the United States
- Turning Goals into Actions
- Handling the Different Types of Difficult People
- Managing Plant Material Inventory
- Plan For Improved Marketing
- Product Mix: Determining My Winners and Losers
Economic Fact Sheets
- Ornamentals Home
- Texas Greenhouse Management Handbook
- Greenhouse Structures
- Greenhouse Heating Requirements
- Growing Media
- Growing Media & pH
- Fertilizing Greenhouse Crops
- Diagnosing Nutritional Deficiencies
- Irrigating Greenhouse Crops
- Monitoring the Quality of Irrigation Water
- Treating Irrigation Water
- Managing Soluble Salts
- Treating and Recycling Irrigation Runoff
- Air, Water And Media… Putting Them All Together
- Additional References for Greenhouse Management
- The Texas Poinsettia Producers Guide
- Introduction to the Texas Poinsettia Producers Guide
- History of Poinsettia Production
- Poinsettia Forms and Styles
- Poinsettia Economics & Marketing
- Poinsettia Cultural Characteristics
- Poinsettia Cultivars
- Poinsettia Production Schedule
- Poinsettia Height Control
- Selecting a Poinsettia Growing Medium
- Poinsettia Water Quality
- Poinsettia Irrigation
- Poinsettia Nutrition
- Poinsettia Insect & Mite Management
- Poinsettia Diseases & Control
- Common Poinsettia Disorders
- Conversion Tables for Poinsettia Producers Guide
- Additional References for Poinsettia Producers
- A Reference Guide to Plant Care, Handling and Merchandising
- Sales & Customer Service
- In-Store Plant Care & Merchandising
- 10 Ways to Achieve Shrink Control
- Plant Selection & Consumer Needs
- Light, Temperature and Humidity
- Water and Water Quality
- Media, Repotting & Containers
- Fertilizing Foliage & Flowering Plants
- Propagating Foliage & Flowering Plants
- Pests of Foliage & Flowering Plants
- Selected Foliage & Flowering Plants
- Economic Fact Sheets
- Positioning for the Future of the Nursery Industry
- Floral Merchandising
- Characteristics of Supermarket Floral Buyers
- Capturing The Impulse Sale
- Top Ten Tips for Boosting Floral Impulse Purchases
- Getting Into Supermarket Services
- Basics of Clean Displays
- Salesmanship
- Why Customers Quit Coming
- Knowing Your Job
- Caring Is Your Business
- Meeting the Customer
- Salespersons Are Communications Experts
- Selling – A Process of Show and Tell
- Telling the Customer About the Product
- Sales Resistance
- Closing the Sale
- Suggestive Selling
- Knowing Your Customer
- Who Is The Customer?
- Checkpoints for Super Sales Techniques
- Managing Equipment and Supply Inventory
- Finding That Last Red Cent
- Trends of the Nursery Industry in Texas and the United States
- Turning Goals into Actions
- Handling the Different Types of Difficult People
- Managing Plant Material Inventory
- Plan For Improved Marketing
- Product Mix: Determining My Winners and Losers
- Safety Publications
- Safety First Training Program
- Acknowledgments & Preface
- Examples Index
- Chapter 1 – Creating Your Own Safety Program
- Chapter 2 – Developing & Implementing Safety Policies & Work Rules
- Chapter 3 – Employee Selection & Placement
- Chapter 4 – Employee Orientation & Training
- Chapter 5 – Hazard Abatement
- Chapter 6 – Commitment to Injured Workers
- Chapter 7 – Accident Statistics & Reports
- Workplace Drug & Alcohol Policies
- Safety First Training Program
- Environmental Publications
