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Echinacea purpurea (Asteraceae)
A robust, drought tolerant perennial, native to the midwestern and southeastern United States. flowers are arranged individually on sturdy, elongated stems with soft lavender or purple petals surrounding an iridescent red-orange, coned center. Prefers full sun to partial shade in fertile, well-drained soils. Absolutely stunning!!!
Average planting success with this species: 70%