| Estimated Cost | $2 to $7 per square foot of greenhouse/shade house |
|---|---|
| Market Outlets | Retail garden centers, mass merchandisers, grocery stores, interior landscapers, retail florists |
| Market Potential | Good |
| Profit Potential | $0 to $20 per square foot per year (gross) |
| Adapted Areas | All, some climate advantages in South Texas; best near urban areas or other major markets |
| Labor Requirements | Moderate to high depending on mechanization level. Generally one to three employees per 10,000 square feet |
| Equipment Requirements | Greenhouse facility, shade houses |
| Soil Requirements | None |
| Water Requirements | Large volume of high quality irrigation water |
| Minimum Size | 15,000 square feet |
| Risk Factor | Moderate |
| Other Limiting Factors | Direct competition with Florida and other major producing areas limits Texas production. |
| Comments | Many foliage plants are susceptible to saline water and cannot be produced commercially in Texas. Foliage business is somewhat seasonal with primary sales in spring. |

