A recent survey of consumers shows that customers frequently quit a business for the following reasons. Sixty-eight percent of all lost business results from the indifferent, uncaring attitudes of employees toward customers. Developing and maintaining a positive attitude toward yourself, your customers and your job is the first step to developing excellent sales techniques.
68 percent – indifferent attitude of employee
14 percent – product dissatisfaction
9 percent – competitive reasons
5 percent – other friends
3 percent – move away
1 percent – die
Remember, you are important. You are the direct link between floral merchandise and sales to customers. Salespeople are the store’s unique selling point since most merchandise is readily available from a wide variety of stores. Your actions, attitudes, and willingness to help make you the unique feature that keeps repeat customers.