Plan For Improved Marketing: Table 2
Table 2. Examples of specific marketing objectives
- Increase overall return on investment by __% for the next fiscal year.
- Increase specific product sales by __% for the next fiscal year.
- Increase market share by __% in "X" market by December 31, 1990.
- Increase sales volume by __% in selected regions/territories by specific dates.
- Prices should yield a minimum unit contribution to profit of __%.
- Increase manpower training by __% by a specific date.
- Achieve advertising/promotion goals in specific markets for the year.
- Introduce __ new products to fill out product mix by specific dates.
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