Typically, many growers will grow one crop of hanging baskets that are started in January and sold from Mother’s Day until the crop sells out. How many times have you gauged how good spring sales were on whether or not you sold out of product? But is “selling out” really a good business approach? “Sold out” implies that you didn’t have to dump any product, which is good, but it also implies that you didn’t have anything left for that customer who came in later in the season. Whereas June 1 used to be the end of the bedding plant season, the current trend is for consumers to continue buying well into July. There appears to be a very good market for the new vegetative annuals used in hanging baskets and container gardens throughout the summer. By starting your initial crop later in the year and planting successive crops you can produce several short (6 week) crops and continue to sell hanging baskets well into the summer.